The campaign has been developed by working with local patient groups and primary care staff across Bradford District and Craven to co-create the most effective messages, design style, community language versions and marketing channels.
Patients identified that the campaign needs to;
- Show the different ways in which GP practices can be contacted including booking and managing appointments online
- Reinforce the expertise of primary care staff and raise awareness of some of the common medical problems that they’re trained to deal with
- Increase the understanding that the range of skilled healthcare professionals means people don’t always need to see a doctor
- Remove the mysticism around how triaging works
- Show real routes to care that meant people avoided taking time away from work or children out of school
- Address the audience in an empathetic tone
Patients participating in the research overwhelmingly used (and preferred) the phrase ‘GP Practice’. The resulting campaign, ‘It’s a GP Practice thing’, has been built on behavioural science. The communications team are now in the process of scaling up the
campaign for all places across our West Yorkshire Health and Care Partnership.
The partnership are committed to making sure this campaign has a positive impact on practice staff and patients and would truly appreciate your support with the campaign and helping us to reach all corners of our community with ‘It's a GP Practice Thing.’
To find out more about the campaign and to see the supporting animation, order free booklets, posters and social media assets please visit the
Bradford District and Craven Health and Care Partnership website.
Order booklets for your school
We feel that the 12 page booklet – ‘ Everything you need to know about your GP Practice’ may be a very helpful resource for parents and children.
Schools can order the booklets from the link on the