The campaign aims to promote the benefits of children being in school every day. The first phase of the campaign involves social media advertising and the use of a digital advertising van displaying positive images of school life.
The van will be in the vicinity of some of your schools over the coming week with the hope of catching parents’ eyes as they drop off and pick up their children. It will also be visiting areas of high footfall such as retail parks and public spaces.
Below are some shots of it out and about earlier this week.
The adverts only display when the van is parked and the drivers know they must park considerately. However, should you have any issues, please don’t hesitate to contact our marketing team at